Hindustan Unilever Limited Aims to Expand Bru Gold Amid India’s ₹9,000 Crore Coffee Market

India has traditionally been a tea-drinking nation, but coffee consumption is steadily increasing. The Indian coffee market is currently valued at ₹9,000 crore and is growing at more than twice the global average, according to market research firm Euromonitor. 

This growth is being driven by urban consumers, higher disposable incomes, and the rising popularity of instant coffee among younger generations. Millennials and Gen Z, particularly in urban areas, are experimenting with new brands and premium offerings, creating a fertile market for coffee players.

Bru Gold Relaunch and Market Position

Hindustan Unilever Limited (HUL) recently relaunched its Bru Gold brand, aiming to recapture market share in the competitive instant coffee segment. The relaunch features a new campaign highlighting premium experiences, with actors Sara Ali Khan and Aditya Roy Kapur endorsing the brand. 

Bru, which previously surpassed Nescafe in market share about 10 years ago, currently holds an estimated 33% of the category, while Nescafe leads with around 40%. Other players, including Tata Coffee, Continental, and Davidoff, contribute to the market, which is growing at roughly 10% annually.

Shifting Consumer Preferences

The growth of coffee in India is also supported by the expansion of international coffee chains like Starbucks, Tim Hortons, and Gloria Jean’s Coffees, as well as homegrown artisanal brands such as Blue Tokai, Sleepy Owl, and Third Wave Coffee. 

Bru’s strategy aims to differentiate itself by creating aspirational and emotional connections with consumers rather than focusing solely on the product. The brand is positioning itself to cater to the emerging home café culture and to offer innovation in flavoured variants and limited-edition collaborations.

Challenges Ahead

Bru faces the challenge of competing against Nescafe, which has a strong national presence and benefits from over 1,000 Nestle India kiosks under its ‘Retail ONE’ initiative. HUL’s previous attempt at Bru World Cafes provided learnings for product innovation but was discontinued in 2016. 

Read More:Hindustan Unilever (HUL) FY25 Earnings Results Decoded

Hindustan Unilever (HUL) Share Price Update

As of 12:39 p.m. on October 17, 2025, the Hindustan Unilever (HUL) share price stood at ₹2,609, reflecting a 1.88% rise. The company’s market capitalisation reached ₹6,13,114 crore, highlighting its significant presence in the consumer goods sector. 

The stock has traded between a high of ₹2,780 and a low of ₹2,136, indicating notable price movement during the period. With a price-to-earnings (P/E) ratio of 57.7 and a book value of ₹210 per share, Hindustan Unilever maintains strong financial metrics. 

Conclusion

The relaunch of Bru Gold comes at a time when India’s coffee culture is rapidly evolving. By focusing on premium offerings, home café experiences, and innovative campaigns, HUL is aiming to strengthen Bru’s position in the ₹9,000 crore coffee market. 

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