Greenlam Industries is making headlines with its bold expansion strategy. According to reports, the company plans to invest ₹1,147 crore to set up South India's largest wood laminate facility, signalling its intent to become a major player in the growing engineered wood and home decor segments.
Greenlam Industries Ltd is establishing a large-scale wood laminate manufacturing facility in Naidupeta, Andhra Pradesh. This marks a significant investment in South India and positions the company to meet the increasing demand for high-quality laminate and particleboard products.
The upcoming facility will house production lines for both high-pressure laminates (HPL) and particle boards. It is expected to produce 7 million HPL sheets and 2.9 lakh cubic metres of particle boards annually, making it the largest unit of its kind in South India.
The Andhra Pradesh government has extended support through its Industrial Development Policy 2024 to 2029. Incentives valued at ₹329 crore will cover more than 30% of the project cost. These include:
These incentives are expected to significantly improve the project's cost structure and enhance its long-term sustainability.
Greenlam will install a Continuous Press System from Dieffenbacher GmbH, Germany. This advanced system adheres to global standards for safety, quality, and sustainability. It will also make the plant the only one in South India to use this high-end technology.
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India's home decor market was valued at $33.45 billion in 2023 and is projected to grow to $40.98 billion by 2028. With a CAGR of 4.14%, this expansion is driven by increased spending on interiors and rising disposable income. The engineered wood segment stands to benefit from this broader consumer trend.
As of 2:30 PM on July 16, 2025, Greenlam Industries' share price was trading at ₹263.82, a 8% increase.
The upcoming facility marks a strategic expansion for Greenlam Industries in the engineered wood space. Its scale and backing from the state highlight the sector’s growing relevance.
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Published on: Jul 16, 2025, 2:43 PM IST
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