In a bid to enhance India’s export performance and promote the presence of MSMEs in new international markets, Commerce and Industry Minister Piyush Goyal announced that the government is working on a scheme to support exporters. The scheme will specifically target registration expenses of new products in unfamiliar markets, forming part of the wider Export Promotion Mission (EPM) outlined in the Union Budget.
Commerce Minister Piyush Goyal stated that the entire cost of registering MSME products in new global markets will be funded by the government. “I am thinking of coming out with a scheme that any MSME that needs to spend any amount of money to register their products anywhere in the world, particularly for new products, new markets, new exporters, the government will fund the whole cost,” he said on June 9 while addressing an Indian business delegation.
This initiative is expected to become a key component of the Export Promotion Mission (EPM), which comprises 12 components. These include easy credit facilities for MSMEs, e-commerce export support, facilitation of overseas warehousing, and global branding activities to seize emerging export opportunities.
The EPM is structured into two major segments: Providing Trade Finance Support (NIRYAT PROTSAHAN) and Driving International Holistic Market Access (NIRYAT DISHA). With exports reaching $825 billion in 2024-25, up from $778 billion in the previous fiscal year, MSMEs contribute over 40 per cent to the country’s export volume.
Minister Goyal urged Indian exporters to focus on brand building and value addition. “We do a lot of rice exports, can we look at how to value-add those exports. We need to brand the products, can we run campaigns, can we run joint campaigns to market Indian rice or rice grown in India,” he said. He also approved the second phase of Bharat Mandapam’s construction to expand exhibition space.
Goyal further highlighted progress on Free Trade Agreements (FTAs), already signed with the UAE and Australia, with ongoing talks with Oman, New Zealand, and the EU. “I am sure the EU will come in very soon, so in a short span of a year and a half, we will get an FTA with all the major European countries with whom we wish to do business,” he added. Additionally, he noted Brazil’s interest in resuming India-Mercosur trade discussions and ongoing negotiations with Chile and Peru.
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The upcoming MSME export scheme and broader trade initiatives reflect the government’s push to enhance market access, reduce operational costs for small exporters, and boost India's presence in the global trade network. With FTAs, branding efforts, and infrastructure upgrades in motion, India aims to solidify its position as a competitive global exporter.
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Published on: Jun 10, 2025, 1:46 PM IST
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