BharatPe Launches Zillion Rewards Program for UPI Users: Here’s How It Works

BharatPehas rolled out Zillion Rewards, a first-of-its-kind UPI loyalty program that allows users to earn Zillion Coins on every eligible transaction through the BharatPeapp. Designed for transparency and guaranteed value, the program aims to boost user engagement and reward everyday payments.

What is BharatPe Zillion Rewards?

BharatPe’s newly launched Zillion Rewards is an industry-first loyalty initiative for UPI users. It enables customers to earn Zillion Coins—a virtual currency—on every qualified UPI payment made via the BharatPe app. These coins serve as an incentive for users to conduct more transactions within the BharatPe ecosystem, offering tangible value for routine payments.

Guaranteed Zillion Coins on Eligible Transactions

Unlike typical rewards programs that are often riddled with hidden conditions, Zillion Rewards promises transparent and consistent incentives. Users are guaranteed a specific number of Zillion Coins every time they complete an eligible UPI payment. These coins are credited instantly upon transaction.

• Minimum transaction for UPI: ₹50
• Minimum transaction for RuPay Credit Card payments: ₹2,000

Zillion Coins act like virtual currency and can be redeemed across BharatPe’s extensive network of over 10 million merchants, covering everything from bill payments to shopping, services, and brand vouchers.

Extra Benefits for RuPay Credit Card Users

Zillion Rewards is also designed to benefit users who link and use RuPay Credit Cards through the BharatPe UPI app. These users get access to:

• Bonus Zillion Coins
• Additional perks from RuPay card issuers
• Enhanced earning potential per transaction

This makes it especially appealing for users who prefer credit card-based UPI payments for higher-value transactions.

How to Start Earning Zillion Coins

Getting started is simple. Here's what users need to do:

1. Download or update the BharatPe app from the Play Store or App Store.
2. Link a RuPay Credit Card or a preferred UPI-linked bank account.
3. Make eligible UPI or RuPay Credit Card payments within the app.
4. Earn Zillion Coins instantly on each qualifying transaction.

Where Can You Use Zillion Coins?

Users can redeem Zillion Coins across BharatPe’s partner network, which includes:

• Local merchants
• Online shopping portals
• Utility bill payments
• Service providers
• Branded e-vouchers

Read More: Zepto Enters Consumer Analytics with ‘Zepto Atom’ Launch.

Conclusion

BharatPe's Zillion Rewards introduces a structured incentive system for UPI and RuPay card users, offering fixed rewards on eligible transactions.

By maintaining transparent terms and consistent redemption value, the program aims to simplify digital rewards for users. It reflects a broader trend among fintech platforms using loyalty programs to enhance engagement in a competitive payments market.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.