Amazon India has introduced a flat ₹5 charge on every order, including those placed by Prime members, as per the reports. The fee is being labelled a "marketplace fee" and has been applicable since May 2025.
The ₹5 charge applies to all orders placed on the platform, regardless of the customer’s subscription status. This includes Prime and non-Prime users alike. The amount is charged per order and is not linked to the value of the purchase.
Some categories of purchases are excluded from the charge. These include:
Digital products delivered via email, such as software keys or store codes, are also not covered under this fee. In cases where customers are already paying other applicable charges like processing or exchange fees, the ₹5 may be clubbed with them rather than shown separately.
As per the news reports, Amazon's fee introduction follows similar steps of other online platforms. Flipkart began charging ₹3 per order in mid-2024. Quick-commerce services like Zomato-owned Blinkit, Zepto, and Swiggy Instamart have also started adding small order-level fees. These charges are now becoming a standard part of the checkout process on most major platforms.
Read more: Amazon Exploring India IPO, Discussing Indian Division Spin-Off!
Although Amazon doesn’t share daily order counts, past sales events show high engagement. During Prime Day 2024, over 24,000 orders were placed per minute at peak time, up from 22,190 in 2023. The Great Indian Festival, which November, saw 1.4 billion customer visits, with a large share from non-metro cities. In 2023, the figure was 1.1 billion, with around 4 million new users during the sale.
The flat ₹5 charge marks a shift in how e-commerce platforms in India are structuring customer orders. It is now part of a wider approach seen across the industry.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Jun 5, 2025, 12:09 PM IST
Team Angel One
We're Live on WhatsApp! Join our channel for market insights & updates