Airtel Partners with Zee5 to Enhance WiFi Entertainment

Bharti Airtel Limited has announced a strategic partnership with Zee5, India’s leading OTT platform, to offer an exciting digital content experience to its WiFi customers.

Details of the Partnership

This collaboration allows Airtel customers on plans starting from ₹699 or higher to access Zee5’s vast content library at no additional cost. With this, subscribers can enjoy Zee5’s exclusive content, which includes a wide array of original shows, blockbuster movies, and series across multiple languages. Popular titles such as Sam Bahadur, RRR, Sirf Ek Bandaa Kaafi Hai, and The Chronicles of Amaragiri, along with over 1.5 lakh hours of content, are now available to Airtel WiFi users.

This partnership further strengthens Airtel’s WiFi + TV offering, which already includes over 350 HD channels. Additionally, customers can access Airtel Xstream Play, an extensive platform that aggregates content from 23 leading OTT services like SonyLiv, ErosNow, SunNxt, and AHA.

With the addition of Zee5 alongside existing services like Amazon Prime, Netflix, and Hotstar, Airtel WiFi subscribers now have an unparalleled selection of entertainment options. This move reinforces Airtel’s commitment to providing a comprehensive, enriching digital experience, positioning the company as a leader in offering diverse and engaging content to its customers.

Commenting on this partnership, the Chief Marketing Officer and EVP of Customer Experience at Bharti Airtel, Amit Tripathi, said, “Partnerships are at the core of Airtel’s DNA and we are delighted to partner with Zee5 in our endeavour to build a world-class digital content ecosystem. Zee5’s rich library adds a lot of depth to our content portfolio, enhancing the overall experience for our users. We remain committed to building our content portfolio with a single agenda of delighting our customers with the very best”.

The Chief Business Officer at ZEE5, Manish Kalra, stated, “At ZEE5, it has been our endeavor to democratise access to high-quality entertainment by making our diverse content library available to a larger audience. The collaboration with Airtel strengthens our commitment to offering viewers a seamless entertainment experience across genres, languages, and formats. With the integration of ZEE5 for Airtel Broadband users, we aim to cater to a wide audience base, ensuring engaging, personalised storytelling for every user.”

On December 20, 2024, Bharti Airtel share price opened at ₹1,610.00, touching the day’s high at ₹1,622.30, as of 10:24 AM on the NSE.

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