Airtel Partners with Apple to Offer Apple TV+ and Apple Music to Customers

Bharti Airtel has teamed up with Apple to bring premium entertainment to its customers. As part of this partnership, Bharti Airtel will offer Apple TV+ and Apple Music to its Home Wi-Fi and postpaid users.

Who Gets Access?

• Home Wi-Fi Customers: Those on plans starting at ₹999 per month can enjoy Apple TV+ along with access to multiple devices for streaming.
• Postpaid Customers: Users on plans above ₹999 will get Apple TV+ along with six months of free Apple Music, which includes a vast collection of Indian and global music.

Enhanced Entertainment Experience

With this partnership, Airtel customers can access Apple TV+ shows and movies, such as popular titles like Ted Lasso, Severance, The Morning Show, Slow Horses, Silo, and more. The latest Apple TV+ films, such as Wolfs and The Gorge, will also be available.

Additionally, Apple Music will provide customers with:

• A massive library of songs across multiple languages, including Hindi and English.
• Expertly curated playlists and artist interviews.
• Apple Music Radio, lossless audio, and immersive Spatial Audio.

Airtel’s Take on the Partnership

Siddharth Sharma, Chief Marketing Officer and CEO – Connected Homes at Airtel, said the partnership with Apple will offer a premium entertainment experience to millions of Airtel users. He emphasised that this move will set a new standard for digital content consumption in India.

Shalini Poddar, Director of Content and Services at Apple India, expressed excitement about making Apple’s award-winning content more accessible to Indian audiences.

Airtel Strengthens Its Entertainment Portfolio

With Apple TV+ and Apple Music joining Airtel’s existing partnerships with Netflix, Amazon Prime, ZEE5, and Jio Hotstar, customers now have a wide range of entertainment choices. This partnership solidifies Airtel’s position as a leading provider of premium digital content.

About Bharti Airtel

Airtel is one of the world’s largest telecom operators, with over 550 million customers across India and Africa. It provides high-speed 4G/5G mobile broadband, fibre internet with speeds up to 1 Gbps, digital entertainment, cloud services, cybersecurity solutions, and IoT services.

Bharti Airtel share price is trading at ₹1,609.40, down 1.82% as of 11:53 AM IST on February 24. The stock opened at ₹1,627.00, reached a high of ₹1,637.55, and a low of ₹1,605.35. 

Conclusion

Bharti Airtel’s partnership with Apple enhances its premium entertainment offerings, giving customers access to Apple TV+ and Apple Music. This move strengthens Airtel’s digital content portfolio, reinforcing its position as a top telecom and entertainment provider in India. Despite the announcement, Airtel’s stock traded lower amid broader market weakness.

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