Aayush Wellness Share Price Hits Upper Circuit Following Brain Fuel Capsules Launch

With the rising awareness around wellness and mental health, nutraceuticals are fast becoming a household conversation in India. On July 14, 2025, Aayush Wellness Limited’s share price was locked at the 2% upper circuit limit as of 12:57 PM, following the company’s announcement of a significant product launch. 

The stock also touched a new 52-week high on the same day, reflecting market interest in the firm’s latest move to expand its health product portfolio.

Aayush Wellness New Product Announcement

The surge in Aayush Wellness' share price came shortly after the company announced the launch of its new product, Brain Fuel Capsules, aimed at improving cognitive performance and reducing mental fatigue. The announcement was made during the company’s Board meeting held on 11 July 2025. The market responded positively to the development, propelling the stock to its upper circuit limit.

Brain Fuel Capsules: Focus On Brain Health

The newly launched Brain Fuel Capsules are a nutraceutical formulation created to support:

• Cognitive function
• Memory retention
• Mental clarity
• Emotional balance

Targeted at students, professionals and older adults, the product addresses early signs of cognitive decline, such as forgetfulness, low mental stamina, and poor focus — issues becoming increasingly common in the digital age.

Key Herbal Ingredients In The Formulation

The Brain Fuel Capsules are composed of time-tested herbs backed by traditional wisdom and scientific studies:

• Brahmi (Bacopa Monnieri): Known for enhancing memory and mental performance
• Ashwagandha (Withania Somnifera): Reduces stress and supports emotional well-being
• Ginkgo Biloba: Promotes healthy blood circulation and mental alertness
• Turmeric Extract (Curcuma Longa): Offers antioxidant support for brain cells
• Gotu Kola (Centella Asiatica): Revitalises the nervous system and enhances clarity

Addressing A Growing Health Concern

Modern lifestyle factors, including lack of sleep, digital overload, poor nutrition, and chronic stress, are contributing to what experts are calling a "silent brain health crisis". Reports suggest more than 25% of adults globally show signs of cognitive strain even before they turn 40. With this launch, Aayush Wellness aims to meet the growing demand for natural mental health support.

Read More: Ola Electric Q1 FY26 Earnings Results: ₹428 Crore Loss, Revenue Down 50%! 

About Aayush Wellness Limited

Founded in 1989, Aayush Wellness Limited is an ISO 9000 and 22000 certified integrated healthcare company in India. The firm focuses on health and wellness through innovative and natural solutions. Listed on the BSE under the scrip code 539528, the company has been expanding its product line to meet the evolving needs of consumers seeking holistic wellness.

Conclusion 

The launch of Brain Fuel Capsules follows the company’s earlier introductions of Sleep Gummies and Beauty Gummies. This product rollout is aligned with Aayush Wellness’s broader strategy to grow in the Indian nutraceutical sector, which is currently valued at ₹1.5 lakh crore and expanding at over 15% CAGR. Specifically, the herbal brain health segment is witnessing strong traction, projected to grow at nearly 14.78% CAGR in the coming years.

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