Purple United Sales, a renowned fashion brand specialising in clothing, shoes, and accessories for children, is launching its IPO to raise ₹32.81 crores. The company’s flagship line, "Purple United Kids," caters to children up to 14 years, offering vibrant, laboratory-tested products crafted with high-quality materials suitable for all occasions.
The Purple United Sales IPO is a book-built issue comprising 26.04 lakh fresh equity shares. The price band is set between ₹121 and ₹126 per share. Investors can apply with a minimum lot size of 1,000 shares, requiring a retail investment of ₹1,26,000. High Net-Worth Investors (HNI) must invest in at least two lots, amounting to ₹2,52,000.
The IPO subscription window will open on December 11, 2024, and close on December 13, 2024. The allotment is expected to be finalised on December 16, 2024, with a tentative listing date of December 18, 2024, on NSE SME.
Expert Global Consultants Private Limited is the lead manager for this IPO, while Kfin Technologies Limited serves as the registrar. This IPO offers an opportunity to invest in a trusted name in children’s fashion.
Industry Outlook
- The Indian textile and apparel market contributes approximately 2% to the country's GDP and 7% of industrial output by value, with a 4% share in the global trade and 10.33% of India’s export basket during 2021-22. This reflects the industry’s vital role in the economy, despite facing challenges like reduced exports and domestic demand.
- Segments like athleisure and sportswear have doubled their sales in the last 2 years, and the kid's wear segment is growing, supported by rising disposable incomes and an increasing child population. This indicates potential for brands focusing on children's fashion to capitalise on these trends.
Purple United Sales IPO Objectives
The company plans to allocate the net proceeds from the issuance to the following purposes:
- The funds will be used to open new retail outlets, enhancing accessibility and boosting the company's market presence.
- The proceeds will address working capital needs, ensuring smooth operations and financial stability.
- The remaining funds will be used for general corporate purposes.
About Purple United Sales Limited
Purple United Sales Limited, incorporated in 2014, is a premium fashion brand offering high-quality apparel, footwear, and accessories exclusively for children. The company caters to infants, toddlers, and kids up to 14 years of age, focusing on comfort, safety, and vibrant designs suitable for every occasion.
With a strong ethos of celebrating childhood, Purple United provides lab-tested, premium-quality products designed to be gentle on children’s skin. The flagship brand, "Purple United Kids," has an extensive product portfolio that includes t-shirts, jackets, dresses, footwear, strollers, and more. Its dynamic offerings aim to meet the evolving needs of customers in the high-frequency kids' wear segment.
The company’s operations span designing, sourcing, marketing, and selling through a robust omni-channel distribution network. Purple United has 17 exclusive brand outlets across 5 states and 10 cities, alongside 20 shop-in-shops and partnerships with major e-commerce platforms like Amazon, Myntra, Flipkart, and Nykaa.
Its focus on digital expansion ensures accessibility across India. The company’s CAGR of 4.4% reflects its commitment to growth in the Indian kids' wear market.
How To Check the Allotment Status of the Purple United Sales IPO?
Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app.
- Go to the IPO Section and then to IPO Orders.
- Select the individual IPO that you had applied for and check the allotment status.
- Angel One will notify you of your IPO allotment status via push notification and email.
How to Apply for Purple United Sales IPO online?
- Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
- Locate the IPO Section: Navigate to the 'IPO' section on the platform.
- Select IPO: Find and select the Purple United Sales IPO from the list of open IPOs.
- Enter the Lot Size: Specify the number of lots you want to bid for.
- Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
- Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.
Contact Details of Purple United Sales IPO
Registered office: Khasra No. 55/14 & 55/15, Near Rani Khera Road, Mundka, West Delhi, New Delhi, Delhi, India, 110041
Phone: +91 9667792635 / 36
E-mail: cs@purpleunited.in
Purple United Sales IPO Reservation
Purple United Sales IPO includes a total of 26,04,000 shares distributed among various investor categories. Below is the reservation breakdown:
|
Investor Category |
Shares Offered |
Percentage (%) |
|
Anchor Investor |
7,41,000 |
28.46% |
|
Market Maker |
1,31,000 |
5.03% |
|
Qualified Institutional Buyers (QIB) |
4,95,000 |
19.01% |
|
Non-Institutional Investors (NII/HNI) |
3,71,000 |
14.25% |
|
Retail Individual Investors (RII) |
8,66,000 |
33.26% |
|
Total |
26,04,000 |
100% |
Purple United Sales IPO Lot Size
|
Application |
Lots |
Shares |
Amount |
|
Retail (Min) |
1 |
1000 |
₹1,26,000 |
|
Retail (Max) |
1 |
1000 |
₹1,26,000 |
|
HNI (Min) |
2 |
2000 |
₹2,52,000 |
Purple United Sales IPO Promoter Holding
The promoters of the company include Mr. Jatinder Dev Seth, Mrs. Bhawana Seth, Innovation Mobile Web Technologies Private Limited, Mr. Manish Dev Seth, and Mrs. Monica Seth.
|
Share Holding Pre-Issue |
87.54% |
|
Share Holding Post Issue |
63.82% |
Key Performance Indicators for Purple United Sales IPO
The market capitalisation of Purple United Sales IPO stands at ₹121.08 crore as of March 31, 2024.
|
KPI |
Value |
|
ROCE |
19.35% |
|
Debt/Equity |
1.48 |
|
RoNW |
27.78% |
|
P/BV |
4.82 |
|
PAT Margin (%) |
11.26 |
Purple United Sales IPO Anchor Investors Details
The Purple United Sales IPO raised ₹9.34 crore through anchor investors. Below are the details of the anchor investment:
|
Details |
Information |
|
Bid Date |
December 10, 2024 |
|
Shares Offered |
741,000 |
|
Anchor Portion Size (₹ in Crore) |
9.34 |
|
Lock-in Period End Date (50% Shares) |
January 15, 2025 |
|
Lock-in Period End Date (Remaining Shares) |
March 16, 2025 |
This anchor investment showcases strong institutional interest ahead of the IPO.
Purple United Sales IPO Prospectus
Purple United Sales IPO Registrar and Lead Managers
Purple United Sales IPO Lead Managers:
Expert Global Consultants Private Limited
Registrar for Purple United Sales IPO
Kfin Technologies Limited
- Contact Number: 04067162222, 04079611000
- Email Address: reachus@kfintech.com
Website: Purple United Sales IPO Registrar
Purple United Sales Limited Financials
| Particulars | Year ending on March 31, 2024 | Year ending on March 31, 2023 |
|---|---|---|
| Revenue from Operation (in ₹ lakh ) | 4,277.44 | 2,569.45 |
| Profit After Tax (PAT) (in ₹ lakh) | 481.54 | 149.22 |
| EBITDA (in ₹ lakh) | 987.20 | 385.57 |
| Net Worth (in ₹ lakh) | 1,733.64 | 1,036.58 |
| Return on Capital Employed (%) | 19.35 | 16.14 |
| Return on Net Worth (RONW) (%) | 27.78 | 14.39 |
| Total Borrowings (in ₹ lakh) | 2,562.80 | 1187.42 |
| Earning Per Share (EPS)-in absolute ₹ | 7.84 | 2.45 |
Know before investing
Strengths
12Positioned to benefit from the growing market for kid's products.
Effective risk management with comprehensive insurance coverage.
Offers an extensive product portfolio with approximately 650 styles.
Strong design and merchandising team focusing on fun, fashion, functionality.
Experienced leadership with over 25 years in the industry.
Robust financial growth, with net sales CAGR of 37.32%.
Plans to expand presence across India, targeting urban middle-income segments.
Significant investment in IT infrastructure to enhance digital sales.
Strong branding strategy to build loyalty and increase market share.
Comprehensive quality control and assurance processes across production.
Competitive edge with a diversified range of all-season products.
Committed to employee development, with 190 full-time employees.
Risks
12Revenue heavily relies on NCR region, contributing 16.61% revenue.
Expansion plans may face delays, cost overruns, or uncertainties.
Significant working capital requirements totaling ₹6,058.83 lakhs by FY 2025.
₹1,110.84 lakhs in trade receivables outstanding over six months.
Non-compliance risks with delayed GST, EPF filings, and penalties.
Lack of alternate capital sources impacts growth and financial stability.
High trade receivables may negatively affect liquidity and profitability.
₹62.64 lakhs provisioned for doubtful debts due to payment risks.
Related party transactions may lead to potential conflicts of interest.
Legal proceedings against promoters could impact operations and reputation.
Intense competition from larger, well-recognised market players.
Dependency on experienced management team poses potential continuity risks.
