Tanla Platforms Unveils Registration.ai to Enhance Messaging Security

On August 28, 2024, Tanla Platforms Limited, India’s top Communications Platform as a Service (CPaaS) provider, announced the launch of Registration.ai, a new module under its well-known platform, Trubloq.

This introduction occurred at the Global Fintech Festival in Mumbai and directly addresses the latest guidelines issued by the Telecom Regulatory Authority of India (TRAI) on August 20, 2024. These guidelines reduce messaging service misuse and safeguard consumers from fraudulent activities. Tanla is the first company to introduce a solution that aligns with these new TRAI regulations.

Research shows that phishing is a significant threat in India, ranking third globally, and targets people from all walks of life. SMS has become a key channel for initiating scams, leading to over 200 million attacks each month, often spreading to other methods like voice calls and OTT (over-the-top) messaging services. Registration.ai is designed to combat these issues by ensuring that all messaging activities meet the latest regulatory standards while also improving the user experience.

Key Features of Registration.ai on Trubloq

1. Registration: This feature includes detailed registration and whitelisting of all Calls-to-Action (CTAs) like URLs, phone numbers, and WhatsApp links on the Distributed Ledger Technology (DLT) platform. Using AI offers strong protection against spoofing and brand identity theft.
2. URL Shortener: Integrated into the DLT system, this function provides a secure and traceable way to shorten URLs, enhancing user experience.
3. Scrubbing: This feature blocks SMS messages that contain non-whitelisted CTAs, effectively preventing scams and protecting users from fraudulent activities.

Uday Reddy, CEO and Founding Chairman of Tanla Platforms Limited, stated, “With the launch of Registration.ai, we are taking a significant step forward in our mission to create a secure messaging environment. This module is not just a compliance tool but a proactive measure to protect our citizens and uphold the integrity of digital communication.”

About Tanla Platforms Limited

Tanla Platforms, founded in 1999, has transformed digital communications by empowering users and supporting businesses through its innovative Software-as-a-Service (SaaS) offerings. With a strong focus on the needs of both enterprises and users, Tanla has become a leader in the Communications Platform as a Service (CPaaS) sector, excelling in data security, privacy, and protection against spam and scams.

On August 28, 2024, Tanla Platforms Ltd’s share price opened at ₹983.20, touching the day’s high of ₹990.00 as of 11:02 AM on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.