Radico Khaitan’s Gin Commands 50% of India’s Luxury Gin Market

On May 8, 2024, Radico Khaitan informed the stock exchanges that the company’s brand, Jaisalmer Indian Craft Gin, leads India’s luxury craft gin space with about 50% market share, contending against the international brands.

The company stated that launched in 2018, Jaisalmer Indian Craft Gin stands as a testament to the company’s dedication to quality and innovation as it continues to push the boundaries of luxury brand production. With its distinctive blend of botanicals inspired by India’s rich heritage, the gin has garnered acclaim for its exquisite taste and luxurious experience.

Jaisalmer Indian Craft Gin uses botanicals, which is a time-honoured practice in India, and through this gin, they share this knowledge with the world. While preserving the traditional gin essence of juniper berries, a delightful twist is introduced with hand-selected Indian botanicals. Among the 11 botanicals employed in the distillation process, 7 are sourced from various regions across India.

Taking advantage of the success of Jaisalmer Indian Craft Gin, the company unveiled a super luxury Gold Edition made with 18 botanicals, including the most expensive herb, Saffron. With Jaisalmer Gold, the company also fulfils its responsibility for environmental protection.

They stated that they use desiccants to pull moisture from the air, using renewable energy sources. This water is utilised in the making of Jaisalmer Gold Gin. Radico Khaitan also discontinued the usage of gift boxes and paper labels, to reduce the carbon footprint.

Jaisalmer Indian Craft Gin has been recognised with several accolades. Luxury Lifestyle Awards featured it as one of the Top 100 Premium Wine and Spirit Brands of the World for 2023.

Commenting on grabbing 50% market share, the Managing Director of Radico Khaitan Limited, Mr Abhishek Khaitan, said, “Jaisalmer Indian Craft Gin is a true testament to our relentless pursuit of excellence, innovation, and the storied heritage of Indian craftsmanship. It has captivated consumers globally, earning its place as a standout gin loved by enthusiasts worldwide. It has led the way in shaping the evolving gin culture in India. We will soon be introducing the Jaisalmer Gold edition in the Indian market to give a super luxury experience to the gin consumers.”

On May 8, 2024, the share price of Radico Khaitan Ltd opened at ₹1,704.25, touching the day’s low at ₹1,678.15, as of 12:38 PM on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.