Mahindra & Mahindra Shares Zoomed Over 3% After Launch of New SUV

On April 29, 2024, Mahindra & Mahindra Ltd, one of the leading passenger vehicle (PV) manufacturers in India, launched an SUV, XUV 3XO, with prices starting from ₹7.49 lakh. With this launch, the company is setting new benchmarks in the compact SUV segment as the XUV 3XO combines standout design, premium interiors, comfortable ride, cutting-edge technology, thrilling performance, and unmatched safety.

The XUV 3XO represents the company’s commitment to innovation and excellence, culminating in an SUV that truly represents #EverythingYouWantAndMore.

The Mahindra India Design Studio (MIDS) in Mumbai devised the concept for the XUV 3XO, while the Mahindra Research Valley (MRV) located near Chennai, handled the engineering and development of the vehicle. The world-class talents of Mahindra’s worldwide design and engineering team are embodied in the XUV 3XO. It provides clients with a premium SUV that is durable and long-lasting, as it is constructed at Mahindra’s cutting-edge Nashik factory employing cutting-edge manufacturing techniques.

The XUV 3XO surpasses modern SUV consumers’ expectations and is a real category disruptor because each model is designed to satisfy the unique requirements and preferences of its particular market. The bookings for the SUV will open online and simultaneously at Mahindra dealerships from May 15, 2024. The deliveries of the XUV 3XO will start on May 26, 2024.

“With the launch of the XUV 3XO, starting at an attractive price of ₹7.49 lakh, Mahindra is redefining what an SUV can be. Engineered to deliver ‘Everything you want & more,’ the XUV 3XO is designed to cater to a broad spectrum of customers. From those upgrading from a hatchback to their first SUV to luxury seekers looking for high-end features at a competitive price, the XUV 3XO offers a unique blend of innovation, safety, comfort, and performance. Each variant is a strategic response to the nuanced needs of different customer segments, effectively making each variant a disruptor in its segment,” said Mr Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd.

“The XUV 3XO exemplifies Mahindra’s dedication to blending top-tier safety, cutting-edge technology and thrilling performance with standout design. Built on a durable, well-tested platform, it is engineered to meet the highest global safety standards, including the B-NCAP. The XUV 3XO also meets the benchmarks established by our XUV700 – offering best-in-class forward visibility and the quietness of its gasoline variant is comparable to that of the gasoline,” said R Velusamy, President, Automotive Technology and Product Development, Mahindra & Mahindra Ltd.

He further added, “With superior drivetrain options, robust Level 2 ADAS features, a comprehensive suite of safety equipment, and advanced technological enhancements, the XUV 3XO is crafted to deliver a driving experience that’s exhilarating, secure, and ahead of its class.”

On April 30, 2024, the M&M shares opened at ₹2,073.15 and touched the day high of ₹2,152.15 at 10:47 AM.

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