Jindal Lifestyle Bolstering Operational Capabilities Via Launch of New Product Range in B2C

On April 08, 2024, one of the leading stainless steel manufacturers, Jindal Stainless Limited, announced in an exchange filing that its subsidiary Jindal Lifestyle has launched the first premium cookware range under its Arttd’inox lifestyle brand.

Arttd’inox offers a diverse range of cookware, including frypans, saucepans, kadhais, tawas, and pressure cookers, all available in a vibrant array of colours to complement any kitchen aesthetic.

The objective behind the launch is to penetrate the business-to-consumer (B2C) segment substantially. The release further noted that the new cookware range has three exquisite collections – Vida, Stellar, and Timber, and signifies a fusion of cutting-edge innovation and unmatched quality designed to elevate the culinary experience for home chefs.

“We are pleased to have Jindal Lifestyle come up with this new premium cookware range. At Jindal Stainless, we recognise that stainless steel is one of the safest solutions due to its non-reactive properties and resistance to corrosion. This means there is no leaching of the metal into the food, something that the Government of India and the health ministry also recognise.” said Mr Abhyuday Jindal, Managing Director of Jindal Stainless Limited.

“At Jindal Lifestyle, we are passionate about empowering consumers with the finest quality and innovative tools. Arttd’inox products are designed to be the purest expression of culinary delight, allowing consumers to create the kitchen-to-table transition seamlessly. With this launch, we are raising the bar and giving our consumers the confidence to create world-class cuisines in their own kitchens,” said Mr Ranjan Choudhary, CEO of Jindal Lifestyle.

About Arttd’inox

The Arttd’inox brand was founded by the Managing Director of Jindal Lifestyle, Mrs Deepika Jindal, 15 years ago. The focal DNA of the brand is in its French-inspired name, signifying ‘Art in Stainless Steel’, which strives to make luxury wonders in stainless steel by promoting stainless artistry on the global map.

About Jindal Stainless Ltd

Jindal Stainless Ltd is one of the leading manufacturers of stainless steel flat products in Austenitic, Ferritic, Martensitic, and Duplex grades in India. These products are used in various industries, such as automobiles, railways, construction, consumer goods, etc.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.