EaseMyTrip Launches First Franchise Store in Karnal

On April 15, 2024, EaseMyTrip, one of India’s largest online travel tech platforms, informed in a stock exchange filing that the company launched its first franchise store in Karnal, Haryana. This new store marks the 14th store for the company in the country. This move is a part of the brand’s expansion plans through the franchise model, highlighting its commitment to providing its customers with superior experiences through both offline and online channels.

The company stated in the stock exchange filing that the new store is located in the prime area of Mugal Canal and will cater to the diverse travel needs of customers in Karnal. This new development mirrors EaseMyTrip’s core ethos, the store’s interiors complement the brand’s colour palette, ensuring customers have a strong brand recall. With its welcoming ambience,

the outlet will provide comprehensive, high-end services, ranging from flight and hotel bookings and bus and railway tickets to group travel arrangements and luxurious getaways, cruises and charter packages, visa application assistance, and much more.

Commenting on the development, the Co-Founder of EaseMyTrip, Rikant Pittie, said, “In line with expanding our footprint across the country through our franchising model, we have launched the new store in Karnal. This move symbolises our commitment and dedicated approach to catering to the evolving requirements of customers.”

He further added, “We aim to redefine their travel experiences, and the rapid establishment of offline retail stores is bringing us closer to this vision. Our constant endeavour is to extend beyond merely providing travel-oriented services and craft memorable experiences for our invaluable customers.”

The flagship brand, EaseMyTrip Franchise, was launched early last year. Since then, EaseMyTrip has opened doors to 13 offline stores across India, the latest one being in Gurugram, Haryana. Launching stores through its franchising model aligns with the brand’s strategic expansion plans.

On April 15, 2024, the share price of Easy Trip Planners Ltd opened at ₹42.75, touching the day’s high at ₹44.05, as of 11:06 AM on the NSE.

About Easy Trip Planners Limited

Easy Trip Planners offers their services under the flagship brand ”Ease My Trip”, which is one of the largest online travel platforms in India in terms of air ticket bookings, based on the Crisil Report-Assessment of the OTA Industry in India, February 2021. The company provides end-to-end travel solutions, including air tickets, hotel and holiday packages, rail and bus tickets, and ancillary value-added services. The company offers its users access to more than 400 international and domestic airlines, over 2 million hotels, train/bus tickets and taxi rentals for major cities in India.

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