EaseMyTrip and Adani Digital Labs Collaborate for Seamless Duty-Free Shopping

On April 25, 2024, Easy Trip Planners Limited informed the stock exchanges that the company’s flagship brand, EaseMyTrip, partnered with Adani Digital Labs to offer exclusive duty-free shopping benefits.

Details of the Partnership

One of the leading travel tech platforms in India, EaseMyTrip.com, has entered into a strategic partnership with Adani Digital Labs (ADL) to provide seamless access to duty-free shopping directly from its platform. This offers travellers a convenient and luxurious experience in their travel planning. Customers can access this service through pre-orders directly through the airport services page on the EaseMyTrip website.

Currently, the duty-free shopping service is available at seven major international airports in India, such as Amritsar, Jaipur, Ahmedabad, Mangaluru, Lucknow, Thiruvananthapuram and Mumbai. The service provides an exclusive range of products with extra discounts, improving the overall travel experience.

Adani Digital Labs is a part of Adani Enterprises. It provides web design, content creation, marketing communication, and technical strategy services.

Commenting about this collaboration, the CEO of EaseMyTrip, Mr Nishant Pitti, said, “At EaseMyTrip, our core philosophy has always been to prioritise customers’ needs and enhance their travel experience. This partnership is a stride towards reinforcing our commitment as we aim to be the greatest facilitator of travel in the nation. By integrating the convenience of duty-free shopping across multiple airports into our platform, we are not just simplifying shopping but also empowering Indian travellers with smarter, more rewarding solutions.”

The Adani Digital Labs spokesperson highlighted this partnership’s potential, saying, “This partnership signifies our vision of providing travellers with a seamless experience across all touchpoints. This new-age duty-free integration on EaseMyTrip’s platform will make it more convenient for Indian travellers. We are poised to shape the future of travel commerce in the digital age, leveraging this strategic alliance to drive growth and innovation in the industry.”

About Easy Trip Planners Ltd

Easy Trip Planners Ltd offers end-to-end travel solutions, such as hotels, airline tickets, holiday packages, bus tickets, taxis, and rail tickets. The company also provides ancillary value-added services, such as visa processing and travel insurance. It offers a wide range of services through its flagship brand, EaseMyTrip.

On April 25, 2024, the share price of Easy Trip Planners Ltd opened at ₹46.90, touching the day’s high at ₹47.20, as of 12:04 PM on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.