Kiko Unveils B2B Quick-Commerce Service For FMCG Brands

Kiko Live, a digital platform for Kirana retailers, has started a new B2B quick-commerce service for the FMCG industry. The system is built to reduce delivery time from brands to local stores from nearly a week to about 24 hours. The announcement was made through a company press release on Thursday.

How The Platform Works

The service allows Kirana stores to place orders directly with FMCG brands. Kiko’s logistics network manages the process, using tools such as automated route planning, real-time tracking, and digital proof of delivery. The idea is to make stock movement between brands and retailers faster and more traceable.

Market Context

India’s FMCG market, valued at roughly $800 billion, still operates through long supply chains. Deliveries typically take 5 to 7 days due to the number of intermediaries involved. Kiko’s system aims to reduce this time by linking order placement, distributor selection, and dispatch tracking through one digital process.

Cost & Network Model

The company uses a shared-capacity logistics setup, where transport and delivery resources are pooled for multiple brands. This method is expected to lower operational costs and reduce empty delivery runs. It also gives smaller retailers access to faster restocking without needing to rely entirely on local distributors.

Areas of Operation

The quick-commerce service is currently available in Mumbai. Kiko plans to extend it to Pune, Hyderabad, and the NCR region in the next phase. The platform has been built with API-ready infrastructure, allowing it to connect with the ERP systems already used by FMCG companies and distributors.

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Conclusion

Kiko’s new B2B quick-commerce platform introduces a faster supply route for FMCG products. By linking brands and Kirana stores through a digital system, the company plans to shorten delivery times and bring more visibility into the distribution process.

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