Bharti Airtel and Bajaj Finance have formed a strategic partnership to build one of the country’s largest digital financial platforms. This alliance combines Airtel’s vast telecom network and customer base with Bajaj Finance’s wide range of financial products and strong on-ground presence.
Bharti Airtel, with over 370 million customers and a 12 lakh+ distribution network, brings massive digital reach and market access. On the other hand, Bajaj Finance contributes its expertise in financial services, offering 27 different products and operating through 5,000+ branches across India.
Together, the two companies plan to make financial services more accessible and convenient for consumers through a digital-first model. Airtel will integrate Bajaj Finance’s retail financial products into the Airtel Thanks App and later extend them through its retail stores nationwide.
The partnership’s first phase will introduce four key products by March 2026:
Within a year, the companies plan to expand the offering to 10 different financial products, covering a wider range of customer needs.
One of the key highlights of this collaboration is the Airtel–Bajaj Finserv Insta EMI Card. It will allow customers to shop at over 1.5 lakh partner stores across 4,000+ cities with flexible EMI options. This feature aims to simplify access to credit and boost digital financial inclusion across urban and rural India.
This partnership marks a crucial step in bridging the gap between telecom and financial services. By combining Airtel’s digital infrastructure with Bajaj Finance’s diverse product portfolio, the collaboration is expected to enhance financial accessibility for millions of consumers, especially those new to credit and digital finance.
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The Airtel–Bajaj Finance partnership has the potential to become a game-changer in India’s financial services sector. By leveraging technology, reach, and product diversity, it aims to simplify financial access and empower customers through a seamless digital platform. As the collaboration progresses, it could redefine how Indians interact with both telecom and financial services in the digital era.
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Published on: Oct 28, 2025, 11:45 AM IST
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