The motor manufacturer, Eicher Motors’ share prices rallied during intraday after the company reported year-on-year growth of 37 percent growth in December 2020. Company’s motorcycle sales stood at 68,995 units against 50,416 units it sold during the same month last year.
COVID-19 has impacted the two-wheeler market like any other sector. However, growing aversion of public transport caused by fear-factor of contamination is giving the Indian two-wheeler manufacturers a hope.
A sizable section of the population is likely to migrate from public transport to own private vehicle, which will push the demand for two-wheelers, especially amid Indian middle-class. While factors like wage -cut, reduction in loan disbursement rate may impact the demand for four-wheelers in the economy. At the same time, it can increase the demand for two-wheelers.
Some Of The Forthcoming Trend From The 2-wheeler Industry
A new trend is emerging in the Indian 2-wheeler segment where there is a rise in demand for privately owned vehicles. A recent survey showed that Auto Giants are already concentrating on advantaging from the new opportunity arising. There is a rise of almost 33 percent in export where domestic sales stood at the same level of fiscal 2016-17.
As Indian economy is gradually opening, experts hope the market demand to rise further. Several companies have asked their employees to avoid public transport. Secondly, as the economy opens up and job generation starts, reverse migration of workers would push the demand for two-wheelers up.
But The Worries Aren’t Over Yet For The Auto Majors
When the two-wheeler manufacturers are expecting a robust demand in the market, some concerns remain.
- Indian GDP growth is looking bleak. GDP contraction can blow a major hit in demand
- OEMs are offering discount to dealers and customer to regain post-COVID market, but it is at the cost of decreased profitability
- Excess inventory, supply chain disruption, and cash crunch with dealers will continue to remain a challenge for two-wheeler giants
Eicher reported a 37 percent jump in sales in December 2020 from last year and 8.17 percent month-on-month gain from November 2020.
Here Is How The Business Looked Like In December For Eicher
Sales for the company’s flagship, Royal Enfield surged in 350 cc engine capacity and above. Sales soared by 33 percent for 350 cc bikes and 106 percent for bikes in more than 350 cc engine category, selling 5,415 units in December 2020. Export volume rose 84 percent, and the company sold 3,503 units in December 2020 against 1,927 units it sold during the same month last year.
The commercial vehicle segment of Eicher Motors also reported a surge of 31.78 percent. Export jumped by 23.6 percent although overall domestic sales declined by 7.7 percent in December 2020.
Eicher Motor’s stocks traded at Rs 2,593.10, gaining Rs 50 or 2 percent from the last traded price. During intraday, the stock hit the high and low of Rs 2,620.00 and Rs 2,581.25 respectively.