Suzuki Motor to Launch 8 SUVs in India to Regain Market Share

Suzuki Motor Corporation will introduce 8 new sport utility vehicles (SUVs) in India over the next 5 to 6 years. The company is working to recover the market share it has lost to rivals in recent years. Suzuki’s current share in India’s passenger vehicle market stands at about 38%, down from nearly 50% before the pandemic. 

After the new launches, Suzuki’s total range of vehicles in India will go up to 28 models.

India as a Key Market

At the Japan Mobility Show in Tokyo, Suzuki Motor President Toshihiro Suzuki said India continues to be the company’s most important market. The automaker plans to offer a wider mix of vehicle types, including hybrid, compressed natural gas (CNG), and biogas-powered models. The company aims to expand across segments, from small cars to large SUVs and MPVs, to meet changing customer demand.

Investment and Capacity Increase

In August, Suzuki announced an investment of around $8 billion in India, doubling its earlier commitment. The funds will be used to raise production capacity from about 2.5 million units per year to 4 million units. Around 25% of this output will be used for exports. Suzuki said it wants to develop India into one of its key global production bases.

Competition in the Market

Suzuki’s local unit, Maruti Suzuki, remains India’s largest carmaker but has been losing share in the SUV segment. Domestic competitors such as Tata Motors and Mahindra & Mahindra have seen strong growth in this category. The new launches are part of Suzuki’s plan to address this shift in demand and strengthen its product mix.

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Conclusion

Suzuki’s upcoming SUV launches and investment in capacity expansion are part of its plan to regain lost ground in India. The company continues to see India as central to its global operations, both for local sales and exports.

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