Paytm Launches Gold Coins to Convert Everyday Payments into Digital Gold

Paytm (One 97 Communications Limited) has launched Gold Coins, a first-of-its-kind initiative that allows users to earn coins on every transaction and convert them into Paytm Digital Gold. This move transforms everyday payments into a tool for long-term savings, aligning with the festive season when gold purchases traditionally rise.

How the Program Works?

Every transaction on Paytm, whether Scan & Pay at merchants, online purchases, money transfers, recharges, bill payments, or recurring payments, earns Gold Coins equivalent to 1% of the transaction value, with 100 Gold Coins redeemable for ₹1 in actual gold.

Payments made via UPI, credit/debit cards, and net banking qualify, while credit card and RuPay UPI transactions earn double Gold Coins. The redemption process is seamless and allows users to purchase additional gold post redemption, enhancing the value proposition.

Supporting Financial Innovation and Atmanirbhar Bharat

Paytm highlights its alignment with the Atmanirbhar Bharat vision and the GST reform, which have simplified compliance, created savings for households and MSMEs, and fostered an environment for financial innovation. The platform enables these savings to be directed into Digital Gold, helping families and businesses steadily build financial security.

Continuing Product Innovation

Paytm continues to innovate in digital payments, introducing features like Reminders for recurring expenses, Monthly Spend Summary, personalised UPI IDs, transaction privacy controls, downloadable statements, home screen widgets for faster payments, and a consolidated view of total balances across linked accounts.

Paytm Share Price Performance

On September 25, 2025, Paytm share price opened at ₹1,159.90, touching the day’s high at ₹1,166.70, as of 1:30 PM on the NSE.

Also Read: Paytm’s Parent Company to Invest ₹455 Crore in Subsidiaries Amid Internal Restructuring!

Conclusion

With Gold Coins, Paytm empowers users to turn routine transactions into a long-term wealth-building opportunity, reinforcing its position as India’s most trusted payments app while promoting financial discipline and savings through Digital Gold.

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