Cash Ur Drive Marketing is launching an IPO to raise ₹60.79 crore through a bookbuilding process. The issue consists of a fresh issue of 44.69 lakh shares, totaling ₹58.10 crore, and an offer for sale of 2.07 lakh shares, amounting to ₹2.69 crore.
The IPO opens for subscription on July 31, 2025, and closes on August 4, 2025. The allotment process will be finalised on August 5, 2025, and the listing is scheduled for August 7, 2025, on the NSE SME platform.
The price band for the IPO is set between ₹123 and ₹130 per share. Retail investors must apply for a minimum of 2,000 shares, totaling ₹2,46,000. High-net-worth individuals (HNIs) need to apply for a minimum of 3,000 shares (3 lots), amounting to ₹3,90,000.
Narnolia Financial Services Limited acts as the book-running lead manager, while Bigshare Services Private Limited is the registrar. Prabhat Financial Services Limited is the market maker for the IPO. For more details, refer to the Cash Ur Drive Marketing IPO RHP.
Industry Outlook
- The Indian advertising market is projected to grow from ₹908.6 billion in 2024 to ₹2.11 trillion by 2033, at a CAGR of 9.37%. This consistent growth indicates rising brand investments in advertising, offering strong demand for companies like Cash Ur Drive Marketing Limited that operate in outdoor and transit advertising solutions.
- India’s influencer marketing industry has surged to ₹3,600 crore and is expected to grow by 25% in 2025. With over 40.6 lakh influencers actively shaping consumer decisions, the shift towards digital engagement and content-based promotion creates new collaboration avenues for advertising companies to expand their service offerings and reach.
- The rise in advertising through mediums like billboards, street furniture, and transit media—alongside digital platforms like Instagram and YouTube—provides Cash Ur Drive Marketing Limited with opportunities to integrate traditional and digital strategies, enabling wider customer engagement and sustained business growth.
Cash Ur Drive Marketing IPO Objectives
The company plans to allocate the net proceeds from the issuance to the following purposes:
- Funds will be used to invest in new technologies that support business growth.
- A portion of the proceeds will be used for capital expenditure to upgrade infrastructure.
- The company plans to strengthen its day-to-day operations by meeting working capital needs.
- The remaining funds from the issue will be allocated towards general corporate purposes, helping the company strengthen its operational and financial position.
About Cash Ur Drive Marketing Limited
Cash Ur Drive Marketing Limited, originally incorporated as a private limited company in July 2009, was later converted into a public limited company in December 2023. The company operates in the Out of Home (OOH) advertising industry and provides a wide range of services including transit media, outdoor media, print, and digital media solutions.
Its core mission is to help brands effectively reach target audiences through strategic ad placements across high-visibility platforms. The company began with advertising on commercial vehicles, such as cabs, and expanded into areas like bus and auto branding, billboard campaigns, and digital displays.
With the rise of electric vehicles, it ventured into advertising on EVs, and at EV charging and battery swapping stations. Recently, Cash Ur Drive has also taken steps to set up its own EV charging infrastructure across cities like Delhi, Chandigarh, Dehradun, and Agra, backed by long-term advertising rights.
Its business model has evolved from purchasing ad space (trade media) to directly acquiring media rights (exclusive media), ensuring cost efficiency. The company is known for cab branding—both full and partial wraps—as well as roadshows using cabs. Other offerings include bus and auto hood branding, fleet branding, and large-scale billboard advertising.
With accreditations from the Indian Newspaper Society (INS) and registrations with DAVP, Cash Ur Drive maintains a strong presence through branches in Chandigarh, Lucknow, Mumbai, and Noida. Its client base spans multiple industries, sourced directly or through media agencies, including pharma, education, FMCG, insurance, and government sectors.
How To Check the Allotment Status of Cash Ur Drive Marketing IPO?
Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app.
- Go to the IPO Section and then to IPO Orders.
- Select the individual IPO that you had applied for and check the allotment status.
- Angel One will notify you of your IPO allotment status via push notification and email.
How To Apply for the Cash Ur Drive Marketing IPO Online?
- Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
- Locate the IPO Section: Navigate to the 'IPO' section on the platform.
- Select IPO: Find and select the Cash Ur Drive Marketing IPO from the list of open IPOs.
- Enter the Lot Size: Specify the number of lots you want to bid for.
- Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
- Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.
Contact Details of Cash Ur Drive Marketing IPO
Registered office: 4th Floor, SCO 0032, Sector17C, Chandigarh – 160017,
India
Phone: +91 7011293001
E-mail: cs@cashurdrive.net
Cash Ur Drive Marketing IPO Reservation
|
Investor Category |
Shares Offered |
|
Market Maker Shares |
2,59,000 (5.54%) |
|
QIB Shares |
22,04,000 (47.13%) |
|
NII (HNI) Shares |
6,63,000 (14.18%) |
|
Retail Shares |
15,50,000 (33.15%) |
|
Total Shares |
46,76,000 (100.00%) |
Cash Ur Drive Marketing IPO Lot Size
|
Application |
Lots |
Shares |
Amount |
|
Individual investors (Retail) (Min) |
2 |
2,000 |
₹2,46,000 |
|
Individual investors (Retail) (Max) |
2 |
2,000 |
₹2,60,000 |
|
S-HNI (Min) |
3 |
3,000 |
₹3,90,000 |
|
S-HNI (Max) |
7 |
7,000 |
₹9,10,000 |
|
B-HNI (Min) |
8 |
8,000 |
₹10,40,000 |
Cash Ur Drive Marketing IPO Promoter Holding
The promoters of the company include Mr. Raghu Khanna, Ms. Parveen K Khanna and Mr. Bhupinder Kumar Khanna.
|
Share Holding Pre-Issue |
78.21% |
|
Share Holding Post Issue  |
57.23% |
Note: Equity dilution will be determined by subtracting the Shareholding Post Issue from the Shareholding Pre Issue.
Cash Ur Drive Marketing IPO Anchor Investors Details
|
Bid Date |
July 30, 2025 |
|
Shares Offered |
13,22,000 |
|
Anchor Portion Size (In ₹ Cr.) |
17.19 |
|
Anchor lock-in period end date for 50% shares (30 Days) |
September 4, 2025 |
|
Anchor lock-in period end date for remaining shares (90 Days) |
November 3, 2025 |
Key Performance Indicators for Cash Ur Drive Marketing IPO
|
KPI |
Value |
|
Price to Book Value  |
6.61  |
|
ROE (%) |
44.43 |
|
RoCE (%) |
41.55 |
|
RoNW (%) |
44.43 |
|
PAT Margin (%) |
12.69 |
|
EBITDA Margin (%) |
14.84 |
Cash Ur Drive Marketing IPO Prospectus
Cash Ur Drive Marketing IPO Registrar and Lead Managers
Cash Ur Drive Marketing IPO Lead Managers
- Narnolia Financial Services Limited
Registrar for Cash Ur Drive Marketing IPO
Bigshare Services Private Limited
- Contact Number: +91-22-6263 8200
- Email Address: ipo@bigshareonline.com
Cash Ur Drive Marketing IPO Registrar
Financial Performance of Cash Ur Drive Marketing Limited
| Particulars | Year ending on March 31, 2025 | Year ending on March 31, 2024 |
|---|---|---|
| Revenue from Operation (in ₹ lakh) | 13,932.39 | 9,375.09 |
| Profit After Tax (in ₹ lakh) | 1,767.60 | 921.82 |
| Earnings per share (in ₹) | 14.16 | 7.68 |
| Net Worth (in ₹ lakh) | 5,597.67 | 2,359.07 |
| Return on Equity Ratio | 0.44 | 0.49 |
| Return on capital employed (RoCE) (%) | 41.55 | 52.49 |
| EBITDA (in ₹ lakh) | 2,067.16 | 880.55 |
Know before investing
Strengths
8Recognised by key government and media agencies, boosting brand trust.
Managed by experienced promoters with up to 38 years in the industry.
Offers complete advertising solutions with a presence across major Indian cities.
Reported a strong profit of ₹1,767.58 lakh, reflecting solid business growth.
Return on net worth at 44.43% shows efficient use of company resources.
Entered the electric mobility space with 98 charging and battery stations.
Plans to set up its own printing unit to reduce costs and improve quality.
Uses online marketing tools like SEO and social media to reach customers.
Risks
8Legal cases against the company and promoters may impact finances and business performance.
High dependence on outdoor and transit media poses concentration risk to revenue.
Experienced negative cash flows in FY 2025, 2024, and 2023 operations.
Top clients drive major revenue; losing them may hurt financial conditions.
Financials reviewed by non-statutory auditors may miss critical business details.
Differences exist between audited and restated financials, affecting investor understanding.
Promoter groups run similar businesses, creating risk of future market conflicts.
Entered related party transactions in the past; may continue in future deals.
Cash Ur Drive Marketing Limited Peer Comparison
| Company Name | EPS (₹) | P/E Ratio | RoNW (%) | PAT (₹ in Lakh) |
|---|---|---|---|---|
| Cash Ur Drive Marketing Limited | 14.16 | - | 44.43 | 1,767.58 |
| DAPS Advertising Limited | 2.29 | 10.48 | 7.32 | 118.62 |
| Bright Outdoor Media Limited | 13.11 | 29.74 | 12.31 | 1,907.50 |
