India’s quick-commerce platforms, including Blinkit and Instamart, recorded ₹64,000 crore in gross order value (GOV) in FY25, as per news reports. This is a rise from ₹30,000 crore in FY24. As per the Careedge report, the figure is expected to exceed ₹2 lakh crore by FY28.
Platforms collected ₹10,500 crore in fees during FY25, up from ₹450 crore in FY22. These revenues are projected to reach ₹34,500 crore by FY28. The increase is attributed to higher platform charges and growing transaction volumes.
The average platform take rate rose to 18% in FY25, compared to 7-9% in FY22. This refers to the percentage of transaction value retained by platforms as revenue. The increase reflects changes in pricing and service models.
Many platforms are now focusing on operational efficiency and revenue generation. They are investing in advertising, subscription models, private label offerings, and inventory optimisation. As per the report, the expansion is also extending into tier-2 and tier-3 cities.
The number of dark stores used to fulfil quick-commerce orders increased by over 70% to 3,072 in FY25. Average revenue per store rose by 25% during the year, as per the report. These stores serve as the backbone for last-mile delivery.
Read more: India’s Quick Commerce Users Are Paying ₹50 Extra Per Order — Can This Model Scale Profitably?
In 2024, India recorded over 270 million online shoppers. The country became the second-largest e-retail market globally. E-commerce as a whole grew by 23.8% year-on-year. India has 1.12 billion mobile connections and 806 million internet users as of early 2025. Internet usage saw a 6.5% annual increase. Smartphone adoption continues to rise across both urban and rural regions.
Only 1% of India’s grocery demand currently comes from quick-commerce. However, rising digital access, disposable incomes, and changing consumption patterns suggest room for further growth in the coming years.
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Published on: Jul 11, 2025, 2:22 PM IST
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