PVR INOX share prices have garnered attention after the Karnataka government proposed a rule to cap movie ticket prices at ₹200 across all cinema theatres in the state. The amendment to the Karnataka Cinemas (Regulation) Rules, 2014, may impact revenue and pricing flexibility for cinema operators if implemented.
The draft amendment named Karnataka Cinemas (Regulation) (Amendment) Rules, 2025, was issued on July 15, giving the public 15 days to submit comments. If approved, it mandates a maximum ticket price of ₹200 across all language films, irrespective of cinema type, including multiplexes. This cap includes entertainment tax, limiting pricing flexibility during blockbuster releases and peak hours for operators like PVR INOX.
Karnataka forms a significant segment of PVR INOX’s portfolio, with 219 screens in 37 cinemas across the state. Southern India, where 40% of its 1,761 screens are located, has been pivotal due to higher occupancy rates compared to the national average. Plans for expansion in this region might be revisited if the proposed cap affects profitability metrics.
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Tamil Nadu currently has a similar ticket price cap at ₹150, but this excludes taxes and service charges. The proposed rule in Karnataka differs by being tax-inclusive and more restrictive. PVR INOX presently utilises dynamic pricing across various regions, which may no longer be feasible under the upcoming regulation in Karnataka.
On July 16, 2025, PVR INOX share price opened at ₹975.00 on NSE, below the previous close of ₹989.55. During the day, it surged to ₹988.70 and dipped to ₹970.00. The stock is trading at ₹986.75 as of 9:25 AM. The stock registered a marginal change of -0.28%.
Over the past week, it has declined by 2.49%, over the past month, it has moved up by 3.60%, and over the past 3 months, it has moved up by 3.57%.
The Karnataka government’s move to implement a ₹200 ticket price cap places PVR INOX in a challenging position. As the company awaits feedback from stakeholders and the public, the outcome could have lasting implications on its pricing strategy and financial performance in key southern markets.
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Published on: Jul 16, 2025, 9:40 AM IST
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