Ola Electric Launches Muhurat Mahotsav: EVs Start at ₹49,999 Under Ola Celebrates India Campaign

On September 23, 2025, Ola Electric announced the Ola Celebrates India campaign, introducing a limited-period Muhurat Mahotsav that offers select S1 scooters and Roadster X motorcycles from ₹49,999 for 9 days with daily limited units on a first-come, first-served basis.

Ola Electric Festive Launch: Key Offers

Ola’s Muhurat Mahotsav runs for 9 days starting September 23, 2025, with never-before-seen prices and limited daily units announced via Muhurat time-slots on social channels.

S1 X 2kWh and Roadster X 2.5kW are priced at ₹49,999, while S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh are priced at ₹99,999 during the window.

Campaign Vision and Context

Ola Celebrates India ties progress with culture, aiming to make world-class EVs accessible while reinforcing an identity-led approach to modernity.

The initiative positions festive buying with curated time-slots and limited inventory to drive engagement across India’s EV audience.

Current Portfolio and Pricing

The premium S1 Gen 3 line includes S1 Pro+ 5.2kWh and 4kWh, and S1 Pro 4kWh and 3kWh at ₹1,69,999, ₹1,51,999, ₹1,37,999, and ₹1,20,999.

Mass market Gen 3 S1 X+ 4kWh and S1 X 2kWh, 3kWh, 4kWh are ₹1,11,999, ₹1,03,999, ₹94,999, and ₹81,999, with Gen 2 S1 Pro and S1 X 4kWh at ₹1,18,999 and ₹97,999.

Roadster Motorcycle Range

Roadster X+ 4.5kWh and Roadster X 2.5kWh, 3.5kWh, 4.5kWh are listed at ₹1,27,499, ₹1,24,999, ₹1,09,999, and ₹99,999, respectively.

Selected models in the Muhurat Mahotsav include Roadster X 2.5kW at ₹49,999 and Roadster X+ 9.1kWh at ₹99,999 for limited slots.

Read More: Ola Electric Eyes Festive Demand With Shorter Delivery Cycle!

4680 Bharat Cell Milestones

S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh integrate 4680 Bharat Cell, priced at ₹1,69,999 and ₹1,89,999, with deliveries from Navratri.

Ola also introduced the S1 Pro Sport with 5.2kWh and 4kWh batteries from ₹1,49,999, with deliveries beginning January 2026.

Company Footprint

Ola operates the Futurefactory in Tamil Nadu, supported by the Bengaluru Battery Innovation Centre and a direct network of 4,000+ stores.

R and D spans India, the UK, and the US, underpinning vertical integration across EVs and core components.

Ola Electric Share Price Performance

On September 23, 2025, Ola Electric share price opened at ₹58.10 on NSE, above the previous close of ₹58.01. During the day, it surged to ₹58.55 and dipped to ₹57.55. The stock is trading at ₹58.00 as of 11:48 AM. The stock registered a marginal change of -0.02%.

Over the past week, it has declined by 1.38%, over the past month, it has moved up by 14.13%, and over the past 3 months, it has moved up by 33.86%.

Conclusion

Ola’s Muhurat Mahotsav couples festive momentum with aggressive pricing from ₹49,999, highlighting expanded S1 and Roadster X lineups and 4680 Bharat Cell rollouts for upcoming deliveries.

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