Fake Sellers, Be Aware: Delhi High Court Stops Misuse of Reliance Retail’s ‘Tira’ Brand

Reliance Retail Limited has obtained an interim injunction order from the Delhi High Court to prevent the misuse of its beauty brand ‘Tira’, after uncovering a digital fraud scheme impacting 8,900+ customers and causing losses of over ₹41 lakh nationwide.

Delhi High Court Blocks Misuse of Tira Trademark

Justice Saurabh Banerjee of the Delhi High Court granted an ex parte ad interim injunction in favour of Reliance Retail. The injunction restrains unidentified fraudsters from using the Tira trademark or any identical or deceptively similar marks. This comes after the company reported massive impersonation attempts with over 8,919 complaints from cities like Delhi, Mumbai, Bengaluru, and Hyderabad. 

The fraud, involving false WhatsApp and phone call promotions, exploited customers by requesting duplicate payments through fake UPI links and QR codes.

Pre-Planned Scam and Legal Consequences

Reliance’s legal team, led by Senior Advocate Sandeep Sethi, revealed that scammers operated in a calculated manner using multiple rogue numbers and fabricated Tira IDs. Justice Banerjee acknowledged the coordinated execution of the fraud and its potential for widespread harm. 

The total financial damage surpassed ₹41 lakh over 2 months, including 666 cases in Delhi alone. The incident reflects the urgent need for judicial intervention in digital impostor fraud targeting major retail brands.

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Actions Ordered by the Court for Real-Time Enforcement

The Court directed telecom providers to block and blacklist offending mobile numbers. WhatsApp has been ordered to deactivate the accounts and disclose user details. The National Payments Corporation of India must suspend UPI IDs and QR codes linked to the fraud and provide relevant account information. In addition, both the Department of Telecommunications and MEITY are tasked to enforce compliance and cooperate with Reliance in future prevention efforts.

Conclusion

This ruling marks a pivotal judicial intervention protecting consumer rights and intellectual property in the digital domain. Reliance’s swift legal action against identity misuse reinforces the importance of judicial support in curbing rapidly evolving cyber frauds.

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