Dabur to Exit Non-Performing Products, Focus on Growth and Premium Brands

Dabur India Ltd. is planning to exit several underperforming product categories. These include Vedic tea, adult and baby diapers, breakfast cereals, sanitisers, and its malted drink brand, Vita. These products together make up less than 1% of Dabur’s total revenue and have been hurting the company’s profit margins. 

Why This Change? 

The decision comes after a detailed review of the company’s portfolio with help from consulting firm McKinsey. Dabur aims to shift its focus to more profitable and promising categories, targeting double-digit growth in revenue and profits by 2028. 

Dabur to Focus on Core and Premium Products 

As per news reports, Dabur’s senior management intends to invest heavily in core products like Dabur Red toothpaste, Real juice, Chyawanprash, and Vatika shampoo—brands that already bring in over 70% of total revenue.  

The company will also work on “premiumisation” by upgrading products across hair care (like serums, conditioners, and masks), healthcare (like gummies and powders), and oral care (like benefit-led toothpastes). 

Dabur Plans More Mergers and Smart Distribution Strategies

Apart from focusing on its main brands, Dabur plans to aggressively explore mergers and acquisitions, especially in modern health, wellness, and personal care products aimed at the younger generation. The company will also consolidate its distribution network in cities to cut costs and put more effort into online channels like quick commerce and modern retail. 

Dabur’s Seven-Point Growth Plan 

To guide this change, Dabur has created a seven-point plan. This includes: 

1. Dropping low-performing products 
2. Investing in big core brands 
3. Premiumising products 
4. Exploring health and wellness trends 
5. Cutting costs in distribution 
6. Boosting digital tools for efficiency 
7. Expanding through mergers and acquisitions 

Looking Ahead 

Dabur also plans to grow products like Hajmola and health juices, and develop items for new health needs like gut, heart, and stress management. At 12:09 AM, Dabur share price was down 2.63% and was trading at ₹469.40. 

Conclusion 

Dabur is shifting away from non-profitable categories to focus on core, premium, and wellness-based products. With a clear growth plan and digital push, the company hopes to achieve strong and sustainable performance in the coming years.

Read more on: Dabur India Share Price to Come in Focus on Thursday: Check Final Results Here

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