Bharti AXA Launches New Savings Linked Life Insurance Plan

Bharti AXA Life Insurance has rolled out the Guaranteed Bachat Plan, a non-linked, non-participating life insurance product targeted at middle-income individuals. The plan offers life cover from the first day of the policy and aims to combine guaranteed savings with basic protection.

Coverage and Payout Structure 

Under this policy, customers receive insurance protection of up to 30 times their annual premium, with the option to extend coverage to 50 times if additional riders are selected. The plan also provides guaranteed returns on maturity, giving buyers the choice to receive their payout either as a lump sum or through regular income.

Focus on Flexibility and Simplicity

Policyholders can customise the plan by selecting their preferred policy term, premium payment duration, and payout structure. The product includes optional riders such as accidental death benefit, critical illness cover, hospi-cash, and waiver of premium.

In a statement, Prerak Parmar, Chief Growth Officer at Bharti AXA Life Insurance, said, “The Bharti AXA Life Guaranteed Bachat Plan is created for people who want protection and savings, both, without any surprises.”

The insurer confirmed that the plan qualifies for tax benefits under the Income Tax Act, 1961, adding a planning advantage for eligible buyers. The offering is positioned as part of the company’s effort to provide practical, easy-to-understand insurance products to a broader demographic.

Company Background and Distribution

Bharti AXA Life stated that the plan supports its wider objective of offering insurance that is simple and accessible. The company operates under Bharti Life Ventures Private Limited, a part of the Bharti Group. Since beginning operations in 2006, it has expanded to more than 200 offices across India. Its portfolio includes insurance solutions for individuals and groups, with an emphasis on affordable, need-based coverage.

Also Read: LIC Introduces 2 New Savings Plans and a Critical Illness Rider, Effective July 4!

Conclusion

The Guaranteed Bachat Plan from Bharti AXA Life Insurance adds to the growing range of fixed-return insurance offerings in the market. With flexible terms and a combination of life cover and maturity benefits, the plan is structured to cater to policyholders seeking low-risk protection with assured returns.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.