Apart from expanding banking access, the government is pushing for full coverage of social security schemes in rural and urban areas. Within the first 2 weeks of the financial inclusion saturation campaign, over 1.4 lakh new Pradhan Mantri Jan Dhan Yojana (PMJDY) accounts were opened, along with more than 5.4 lakh new enrollments under insurance and pension schemes.
The Department of Financial Services (DFS) under the Ministry of Finance launched a nationwide saturation campaign on July 1, 2025. The campaign aims to ensure 100% access to key government-backed financial schemes by September 30, 2025. Within just 2 weeks, 1,39,961 new PMJDY accounts were opened. These accounts are designed to provide low-income individuals with access to essential financial services such as savings, credit, and insurance without any minimum balance requirement.
Beyond savings accounts, the campaign also focused on expanding the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and the Atal Pension Yojana (APY). Over 5.4 lakh new citizens enrolled in these schemes within a fortnight, showcasing improved public awareness and accessibility of financial security products such as life insurance, accident cover, and pension plans.
Covering around 2.70 lakh Gram Panchayats (GPs) and Urban Local Bodies (ULBs), over 43,447 camps have been held to facilitate enrollments and provide financial education. The large-scale mobilisation of camp-based outreach serves to bridge the financial gap in underserved communities.
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These camps are not only aimed at onboarding beneficiaries but also spreading awareness of financial planning and digital payments. Improving financial literacy is essential for the long-term success and uptake of services offered under the PMJDY framework.
With 1.4 lakh new PMJDY accounts and 5.4 lakh scheme enrollments in just 2 weeks, the government’s campaign underscores its commitment to holistic financial inclusion. The saturation strategy is ensuring that previously unbanked or underbanked populations now gain access to structured financial and social protection instruments.
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Published on: Jul 17, 2025, 11:27 AM IST
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