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About 1.4 Lakh New PMJDY Accounts Opened During Financial Inclusion Saturation Drive

Written by: Team Angel OneUpdated on: 17 Jul 2025, 4:57 pm IST
Nearly 1.4 lakh new PMJDY accounts were opened and 5.4 lakh enrollments were made under the Jan Suraksha schemes during DFS's 3-month inclusion campaign.
About 1.4 Lakh New PMJDY Accounts Opened During Financial Inclusion Saturation Drive
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Apart from expanding banking access, the government is pushing for full coverage of social security schemes in rural and urban areas. Within the first 2 weeks of the financial inclusion saturation campaign, over 1.4 lakh new Pradhan Mantri Jan Dhan Yojana (PMJDY) accounts were opened, along with more than 5.4 lakh new enrollments under insurance and pension schemes.

Financial Inclusion Campaign Yields Sharp Growth in PMJDY Accounts

The Department of Financial Services (DFS) under the Ministry of Finance launched a nationwide saturation campaign on July 1, 2025. The campaign aims to ensure 100% access to key government-backed financial schemes by September 30, 2025. Within just 2 weeks, 1,39,961 new PMJDY accounts were opened. These accounts are designed to provide low-income individuals with access to essential financial services such as savings, credit, and insurance without any minimum balance requirement.

Massive Enrolments Under Jan Suraksha Schemes

Beyond savings accounts, the campaign also focused on expanding the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and the Atal Pension Yojana (APY). Over 5.4 lakh new citizens enrolled in these schemes within a fortnight, showcasing improved public awareness and accessibility of financial security products such as life insurance, accident cover, and pension plans.

Extensive Outreach Across Villages and Towns

Covering around 2.70 lakh Gram Panchayats (GPs) and Urban Local Bodies (ULBs), over 43,447 camps have been held to facilitate enrollments and provide financial education. The large-scale mobilisation of camp-based outreach serves to bridge the financial gap in underserved communities.

Read More: RBI Considers Revising Bank Ownership Rules to Permit 26% Foreign Strategic Stake!

Focus on Bridging Financial Literacy Gaps

These camps are not only aimed at onboarding beneficiaries but also spreading awareness of financial planning and digital payments. Improving financial literacy is essential for the long-term success and uptake of services offered under the PMJDY framework.

Conclusion

With 1.4 lakh new PMJDY accounts and 5.4 lakh scheme enrollments in just 2 weeks, the government’s campaign underscores its commitment to holistic financial inclusion. The saturation strategy is ensuring that previously unbanked or underbanked populations now gain access to structured financial and social protection instruments.

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in securities are subject to market risks. Read all related documents carefully before investing.

Published on: Jul 17, 2025, 11:27 AM IST

Team Angel One

Team Angel One is a group of experienced financial writers that deliver insightful articles on the stock market, IPO, economy, personal finance, commodities and related categories.

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