Cera Sanitaryware: Share Overview

Company Overview

Cera Sanitaryware Ltd. is engaged in the manufacturing of sanitaryware products. Founded in 1980, a 42-year-old company Cera has become one of the leading players in the Indian sanitaryware industry and has a strong presence both domestically and internationally.

It offers a high-quality and innovative comprehensive portfolio of products ranging from sanitaryware, faucets, and tiles to wellness solutions like high-end showers, steam cubicles, whirlpools, and more. It has manufacturing facilities located in Gujarat and Rajasthan, well equipped with advanced technology. The company is investing in research and development to continually improve its manufacturing processes and introduce new product lines. It has a robust distribution network that spans across India, with a wide presence in retail outlets, showrooms, and dealerships. It has a huge customer base both in urban and rural areas. Additionally, Cera exports its products to various countries worldwide, expanding its global footprint. Their products are well known for their contemporary designs, technological advancements, and eco-friendly features.

Peer Comparison

Cera Sanitaryware – Stock Performance

When we talk about the stock performance of the company, today it closed at Rs 7961 on BSE, 3.28% up from the previous day’s closing of Rs 7708.55. Its 52-week highs and lows are Rs 8195.55 and Rs 3950 respectively. The total market capitalisation of the company is Rs 10354 crore. In the last six months, the stock has generated a return of 50% and a magnificent return of 250% in the last three years.

Cera Sanitaryware – Financial Performance

During FY23, the company’s revenue surged by 24.74% YoY from Rs 1446 crore to Rs 1804 crore. The operating profit of the company is Rs 293 crore with a margin of 16%. The company reported its net profit for the same period is Rs 211 crore from Rs 153 crore. The company’s financial growth has been driven by its strong market presence, product innovation, and effective distribution strategies. The company’s balance sheet size becomes doubled in just seven years from Rs 804 crore in Fy16 to Rs 1677 crore.

Promoter holding in the company is 54.48% while FIIs and DIIs hold 18.03% and 9.73% respectively.

Conclusion

It operates in a highly competitive market, competing with both domestic and international players in the sanitaryware industry. The company differentiates itself through its focus on quality, design, and customer-centric approach. Cera continuously monitors market trends and consumer preferences to stay ahead of the competition and maintain its leading position. The company is consistently generating positive cash flow and distributed dividends to its investors for the last 30 years. It is the first sanitaryware company to implement ISO 9002 & 14001 certification for quality and environment-friendly manufacturing systems and also it is the first company to install 3D printers for the first time in India.

They are consistently making investments across consumer touchpoints to enhance overall their market potential. They have installed a wind and solar energy generation facility in their Gujarat plant and about 56% of energy needs are fulfilled from this non-conventional captive generation. The company is continuously focusing on the research and development of its product to dominate its presence and be in the number one position in the market. Investors must keep this company on their radar.