Arvind Fashions Limited was incorporated on 05 January 2016. The Company is marketing in India the branded apparel under various brands. The Company and its subsidiaries are operating in the business
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of branded apparels, beauty and footwear space.
The Company is India's leading offline and online apparel led lifestyle organization with a complete tech stalk capable of managing own website, market place operations and full on-ground omni operations. The Company is having a portfolio of owned and licensed international brands including US Polo Assn., Arrow, Flying Machine, Tommy Hilfiger, Clavin Klein, Unlimited, Sephora and Others. It has a long history of working with international brands and scaling up brands through multi-channel distribution capabilities along with full scale onmi-channel expertise.
The Company was able to scale up digital and Omni play by extending marketplace integrations with all large e-commerce players. The Company aspires to be India's leading casual lifestyle company, defining how India dresses up in the new post pandemic world. It has successfully been able to extend into category adjacency such as premium innerwear, kidswear, footwear and accessories across its portfolio of brands.
The Company has been an early adopter of digital with a deep focus on Omni-channel capabilites. It was able to scale up digital and Omni play by extending marketplace integrations with all large e-commerce players. Connecting the stores and warehouses to online portals helped manage the inventory turns and store productivity. The Company further strengthened e-commerce fulfillment capabilities with 5 dedicated B2C (Business to Customer) warehouses with capacity to service upto ~30000 orders per day, thereby reducing the delivery time for customers.
There was a renewed focus to reduce fixed costs on multiple fronts to achieve a leaner cost structure and create a 'Fit for Future' organization. Store rentals were negotiated for the lockdown periods and structural changes were made to store costs. Unviable stores were closed down across the brand portfolio. The Company consolidated B2B (Business to Business) warehouses from 11 locations to 4 locations leading to a large structural cost saving in B2B warehouse operations. The Company was able to leverage its existing and fresh investments in the digital ecosystem during the pandemic crisis, with revenue contribution to 1/3rd of the annual revenues.
During the year 2020, the Company had raised funds through two Rights Issue by the issue of equity shares;
i) The Company had issued and allotted 3,99,79,347 Equity Shares of Rs 4/- each of the Company on rights basis in the ratio of 62 equity shares for every 91 equity shares held, to eligible equity shareholders of the Company at an issue price of Rs 100/- per Equity Share (including premium of Rs 96 per Rights Equity Share) for an aggregate amount upto Rs 399.79 crores and the same were allotted on July 24, 2020. The funds raised by the Company through Rights Issue, have been utilized for the objects stated in the Letter of Offer, dated May 18, 2020 read with the Addendum to Letter of Offer, dated June 23, 2020 and other addenda issued in connection with the Rights Issue towards repayment of certain borrowings of the Company and its wholly-owned subsidiary and for General Corporate purpose.
ii) The Company had issued 1,48,02,856 Equity Shares and allotted 14,801,776 Equity Shares of Rs 4/- each of the Company on rights basis in the ratio of 3 per equity share for every 20 equity shares held, to eligible equity shareholders of the Company at an issue price of Rs 135/- per Equity Share (including premium of Rs. 131 per Rights Equity Share) for an aggregate amount upto Rs 199.84 crores. An amount equivalent to 58.15% of the issue price viz Rs 70 per equity share was received on application and an amount equivalent to 58.15% of the issue price viz Rs.65 per equity share is pending to be raised as the first and final call. The funds raised by the Company through aforesaid Rights Issue, have been utilized for the objects stated in the Letter of Offer, dated February 19, 2021 towards repayment of certain borrowings of the Company and its wholly-owned subsidiary and for General Corporate purpose.
The Company had entered into a strategic partnership with Flipkart Group on July 09, 2020, wherein Flipkart had purchased a significant minority stake for an amount of Rs 260 Crores in Arvind Youth Brands Pvt. Ltd., a step-down subsidiary of the Company which owns and operates Flying Machine Brand.
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