Tata Motors Owned JLR Postpones Launch of EV Models of Range Rover, Jaguar

Jaguar Land Rover (JLR), owned by Tata Motors, has delayed the launch of its upcoming electric vehicles, including the Range Rover Electric and new Jaguar EVs, as per The Guardian report. Deliveries for the electric Range Rover, earlier scheduled for late 2025, will now begin next year. Jaguar’s first electric model is now expected to enter production in August 2026.

Extended Testing in Progress

The company cited ongoing testing as one of the reasons behind the delay. These will be JLR’s first in-house electric models, and the decision was made to allow more time for development. A second electric Jaguar model may follow in December 2027.

Production of the electric Range Rover Velar, initially planned for April 2026, may also be pushed back. An electric variant under the Defender nameplate could begin production in early 2027, according to reports.

Sales Performance

In the April–June quarter, JLR posted a 15.1% drop in sales, partly due to a pause in exports to the U.S. It also saw a 10.7% decline in overall Q1 sales amid the winding down of legacy Jaguar models. A voluntary redundancy scheme for up to 500 managers has been introduced as part of cost-cutting.

Revised Financial Targets

As per news reports, the company revised its EBIT margin target for FY26 to 5 - 7%, down from the earlier 10%. This came in response to global market uncertainty and new tariffs affecting international shipments, particularly from the U.S.

JLR had faced challenges meeting the UK's zero-emission vehicle (ZEV) sales targets. However, the pressure has reduced after recent changes to the rules. The company maintains it will offer electric models across all its brands by 2030.

Read More: Tata Motors Global Sales Drop 9% in Q1 FY26 as Jaguar Land Rover Volumes Slide!

Tata Motors Share Price Performance 

As of 11:19 AM on July 21, 2025, Tata Motors share price was trading at ₹682.05, a 0.26% increase, and is down 10.56% over the past 6 months and 32.17% over the past year.

Conclusion

The launch delays affect multiple electric vehicle models across the JLR portfolio. While production timelines are being restructured, the company continues to navigate regulatory shifts, market demand, and operational constraints.

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