Blue Star Anticipates Growth in Smart AC Sales: Launched New Range of ACs

Blue Star Ltd. expects sales of smart air-conditioners to reach 500,000 units in FY26, with total air-conditioner sales projected to increase from 1.5 million units in the current fiscal year to 2 million units by FY26.

Managing Director B Thiagarajan outlined the company’s goal for a 13.9% market share in the room air-conditioner segment by FY25, to reach 15.5% by the end of FY28. Blue Star has also reduced the price gap between regular and smart air conditioners from ₹3,000 to ₹990, helping to drive stronger demand for smart models equipped with mobile and Wi-Fi capabilities.

The rally in cooling sector stocks coincides with India’s early onset of summer, which is expected to drive higher demand for air-conditioners.

Launched New Range of ACs

On February 25, 2025, Blue Star launched a comprehensive range of AC models in the 3-star and 5-star categories. These offer high cooling performance under extreme conditions. The company further stated that these models are available in various cooling capacities from 0.8 TR to 4 TR, with attractive prices starting at ₹28,990.

The demand for room air-conditioners is experiencing significant growth, driven by the intense summer heat in various regions of the country and the rising disposable incomes of India’s growing middle class. This expansion is further fueled by increased demand in Tier 3, 4, and 5 markets, along with replacement buyers and those adding ACs to additional rooms in their homes. Industry estimates predict that India’s air-conditioning sector will double by FY30.

Conclusion

Blue Star is making significant progress in e-commerce and modern trade channels by investing in in-store demonstrators to drive sales. The company is also leveraging targeted online and offline promotions to enhance product off-take across all market segments.

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