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A Breakdown Of India’s Mutual Fund AUM

01 March 20243 mins read by Angel One
Explore the composition of India's mutual fund industry, explaining the breakdown between regular and direct plans, and offering insights into investor preferences.
A Breakdown Of India’s Mutual Fund AUM
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The Indian mutual fund industry has been witnessing phenomenal growth, and as of January 2024, it boasts a staggering Rs 52,89,007 crore in Assets Under Management (AUM). But how is this massive sum distributed?

Let’s delve into the fascinating breakdown and gain some valuable insights.

Regular vs. Direct Plans: A Tale of Two Routes

The first key division exists between regular and direct plans. Regular plans involve paying a commission to distributors who assist with investments. These plans make up 55.1% of the total AUM, translating to Rs 29,14,503 crore. In contrast, direct plans offer a more cost-effective approach, eliminating distributor commissions. They hold a 44.9% share, amounting to Rs 23,74,504 crore. This growing preference for direct plans reflects a cost-conscious investor base seeking to maximize their returns.

Diving Deeper into Direct Plans: A Trio of Choices

Interestingly, the direct plan segment itself comprises three distinct categories: Portfolio Management Services (PMS), Registered Investment Advisors (RIAs), and the Do-It-Yourself (DIY) segment.

  • PMS: Accounting for a mere 0.8% of the direct plan AUM, or Rs 41,014 crore, PMS caters to high-net-worth individuals seeking customized investment solutions. It involves a higher fee structure compared to other options.
  • RIA: Holding a 4.4% share, translating to Rs 2,34,741 crore, RIAs offer personalized investment advice for a fee. They act as fiduciaries, putting the client’s interests first, and cater to a broader range of investors compared to PMS.
  • DIY: This category dominates the direct plan segment, holding a significant 39.7% share, or a whopping Rs 20,98,749 crore. As the name suggests, DIY investors manage their own investments, leveraging online platforms and research tools. This segment’s growth signifies an increasingly informed and tech-savvy investor base, comfortable navigating the financial landscape independently.

Insights and Implications

The breakdown of the Indian mutual fund industry AUM reveals several intriguing trends:

  • Direct plans are gaining traction: The growing preference for direct plans indicates a shift towards cost-consciousness and a desire for greater control over investments.
  • Diversification within direct plans: The presence of PMS, RIAs, and DIY options caters to various investor needs and risk appetites.
  • Rise of the DIY investor: The dominance of the DIY segment highlights the growing confidence and independence of Indian investors.


Understanding the composition of the Indian mutual fund industry AUM provides valuable insights into investor preferences and market dynamics.

Disclaimer:This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions. 

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