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Revolutionising financial inclusion: Mahindra Finance and IBM’s super app collaboration

15 February 20243 mins read by Angel One
This article delves into the innovative collaboration between Mahindra Finance & IBM to drive financial inclusion through a Super App.
Revolutionising financial inclusion: Mahindra Finance and IBM’s super app collaboration
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In a significant move towards enhancing financial inclusion in India, Mahindra & Mahindra Financial Services Limited (Mahindra Finance) and IBM (NYSE: IBM) have announced a strategic collaboration to develop a Super App. This digital platform aims to serve as a single interface for consumers across India to access various financial services offered by Mahindra Finance. Leveraging IBM’s expertise in consulting, industry, and technology, this collaboration seeks to revolutionize the way consumers interact with financial services, providing them with convenient, secure, and simplified access to a wide range of products and solutions.

Driving Financial Inclusion with a Super App

The Super App, conceptualized as a 24×7 digital gateway, will offer consumers seamless access to Mahindra Finance’s diverse vehicle and non-vehicle lending businesses. This includes personal loans, enterprise loans, mortgage loans, leasing solutions, payments, fixed deposits, insurance solutions, and investment & wealth management solutions. By consolidating these services under one roof, the Super App aims to democratize access to financial products for consumers, regardless of their geographical location or background.

Enhancing Customer Experience

One of the key objectives of the Super App is to provide superior and immersive experiences to Mahindra Finance’s customers. Through the app, consumers, including those in metros and non-metros, will have the convenience of 24×7 digital access to avail and manage financial products in a secure and streamlined manner. This initiative underscores Mahindra Finance’s commitment to becoming the financial solutions partner of choice for emerging India, catering to the evolving needs of its diverse customer base.

Expert Insights and Collaborative Approach

Raul Rebello, MD & CEO-Designate of Mahindra Finance, expressed the company’s eagerness to accelerate the delivery of digital financial solutions to better serve its customers. Leveraging IBM’s consulting, industry, and technology expertise, Mahindra Finance aims to expedite the growth of its key businesses while creating hyper-personalized solutions for emerging India. Rishi Aurora, Managing Partner at IBM Consulting India & South Asia, highlighted the potential of Super Apps to transform the financial services industry, offering superior customer engagement and unlocking new business models.

Human-Centred Design and Cloud Transformation

IBM Consulting will adopt a human-centred design methodology to enhance the Super App’s user experience, ensuring that every stage of the customer journey is optimized for value creation. This approach will integrate Mahindra Finance’s customer insights with advanced application UI design, delivering a seamless and intuitive experience for users. Moreover, IBM Consulting will leverage cloud transformation expertise to design a secure, scalable, and resilient digital platform architecture, enabling seamless integration of new technologies in the future, including generative AI.


The collaboration between Mahindra Finance and IBM to develop a Super App represents a significant step towards driving financial inclusion in India. By leveraging advanced technology and industry expertise, the Super App aims to democratize access to financial services, empowering consumers with convenient and secure digital solutions. As Mahindra Finance continues to innovate and expand its digital footprint, this partnership with IBM underscores its commitment to delivering superior customer experiences and strengthening its position as a leading player in the financial services sector.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.

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