Modules for Investors

Understanding marketing and strategy

• 1. What is marketing?
• 2. What is strategy?
• What is a business?
• 3. Marketing 101: The 4 Ps and the 7 Ps
• 4. Marketing 101: The 5 Cs
• Introducing 'demand'
• 5. SWOT Analysis: Meaning, Types and Example
• 6. Porter's 5 forces
• Introducing the value chain
• 7. Market share and why it matters
• 8. The BCG matrix
• What are growth and returns?
• 9. Is your investment 'sustainably differentiated' from competition?
• 10. How to pick stocks of companies with the right strategy?
• The characteristics of a multi-bagger stock
• 10 terms you should know about marketing