Firstsource Solutions Invests in AppliedAI to Advance Enterprise Automation

Firstsource Solutions Limited, a part of the RP-Sanjiv Goenka Group, has announced a strategic investment in AppliedAI, an Abu Dhabi–based enterprise automation company. 

The move aims to accelerate Firstsource’s UnBPO™ strategy, a vision to transform business process management through artificial intelligence, automation, and human expertise.

Driving AI-First Transformation

The collaboration will integrate AppliedAI’s advanced Opus automation platform into Firstsource’s existing service architecture across regulated industries such as healthcare, financial services, insurance, and government. 

The Opus system, powered by its proprietary Large Work Model (LWM), enables seamless end-to-end automation of complex enterprise workflows while maintaining compliance and transparency. 

The integration is expected to enhance the accuracy, scalability, and resilience of Firstsource’s service offerings, reinforcing its role as a pioneer in intelligent operations.

Leadership Perspectives and Strategic Goals

As per the exchange filings, Dr Sanjiv Goenka, Chairman of the RP-Sanjiv Goenka Group and Firstsource Solutions, said, “Our investment in AppliedAI is a decisive step towards reimagining enterprise operations from the ground up. UnBPO™ is not just about automation, it’s about rearchitecting how work gets done, combining speed, compliance, and intelligence to deliver sustainable advantage.”

AppliedAI’s Founder and CEO, Arya Bolurfrushan, added, “This partnership amplifies Firstsource’s UnBPO™ vision. Together, we are transforming knowledge work by harmonising human judgment with AI precision to deliver measurable and transparent outcomes.”

Pioneering the Future of Workflows

With over 350 professionals globally, AppliedAI brings deep expertise in automation-led transformation for Fortune 500 companies and government institutions. Its agentic automation capabilities align with Firstsource’s goal of reshaping traditional outsourcing models into adaptive, AI-driven ecosystems. 

The investment underscores Firstsource’s long-term focus on building digitally enabled, outcome-oriented operations that help clients achieve smarter, faster, and more secure business processes.

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Firstsource Solutions Share Price Performance 

As of November 12, 2025, at 11:16 AM, Firstsource Solutions share price is trading at ₹368.20 per share, reflecting a gain of 4.28% from the previous closing price. 

Conclusion

The partnership between Firstsource and AppliedAI marks a pivotal step in shaping the next generation of enterprise automation. By blending cutting-edge AI technology with human oversight, Firstsource continues to position itself at the forefront of digital transformation, setting new standards for transparency, compliance, and intelligent workflow innovation.

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