Customers: On an average, 6.8 million customers ordered food every month on
their platform in India in FY21 with an average monthly frequency of over 3 times.
In Fiscal 2021, 99.3% of their food delivery Orders came through Zomato's mobile
Delivery partners: Zomato has one of India’s largest hyperlocal delivery networks
in terms of number of delivery partners as on FY21 (source: RedSeer). The delivery
network collected food from restaurant partners and delivered it to customers with
a median delivery time of approximately 30 minutes in FY21 (delivery time
calculated from the time the Order is placed on mobile application to the time the
Order is delivered to the customer). Zomato had 169,802 Active Delivery Partners
during the month of March 2021.
Restaurant partners: Zomato had 148,384 Active Food Delivery Restaurants on the
platform in March 2021. Restaurants are the backbone of the business, and they
can only be viable, if they help the restaurant industry grow and succeed more
than what it could do without them.
Dining-Out: Customers use their dining-out offerings to search and discover
restaurants, read and write customer generated reviews and view and upload
photos, book a table and make payments while dining-out at restaurants. Zomato
is a preferred destination for dining-out search and restaurant discovery in India. It
is the largest food-focused restaurant listing and reviews platform in terms of
customer base, in India, as of March 31, 2021. In FY21, 61.8 million units of
CGC was generated on Zomato’s platform vs. 157 million in FY20. They are also
the largest online table reservations platform in India with 3.3 million Covers
booked through their platform in FY21.
They currently monetize dining-out offering through advertisement sales through
which restaurant partners pay them for enhanced visibility on the platform. Zomato
currently does not monetize table reservations or dining-out payments.
B2B Supplies (Hyperpure): Hyperpure is farm-to-fork supplies offering for
restaurants in India. Zomato sources fresh, hygienic, quality ingredients and
supplies directly from farmers, mills, producers and processors to supply to
restaurant partners, helping them make their supply chains more effective and
predictable, while improving the overall quality of the food being served.
Hyperpure was started in 2019 and is growing rapidly. In the month of March
2021, they supplied to 9,225 restaurant partners across six cities in India.
Hyperpure helps increase Zomato’s engagement with restaurant partners on the
platform, and in turn retain and grow Zomato’s loyalty with them.
Zomato Pro: Zomato has an exclusive paid-membership program, Zomato Pro,
which unlocks flat percentage discounts for their customers at select restaurant
partners across both food delivery and dining-out offerings. These discounts are
available to their customers on all days in a year (except during a few pre-
determined festive days) and the Pro Restaurant Partners choose and fund the
percentage discount available to Pro Members at their restaurants. Their customers
become Pro Members by paying Zomato a membership fee. The program allows
Pro Restaurant Partners to market themselves to a select audience. As of March 31,
2021, Zomato had 1.5 million Pro Members and over 25,443 Pro Restaurant
Partners in India.